Luke 1977

Luke 1977 has become one of the leading contemporary designer menswear brands in the UK.

Industry - 
Men's Fashion
Luke 1977 has become one of the leading contemporary designer menswear brands in the UK.

About

Since its humble beginnings in the West Midlands in 2001 LUKE has developed into a leading contemporary menswear brand with a following stretching far and wide.

LUKE is a practical interpretation on contemporary menswear and has all the components of the modern lad, a gentleman, a working-class hero and a bit of a rogue. The brand draws strong influences from the tough elements of its native Birmingham. Foundry worker meets fashionista, Luke’s taste envelopes all. Luke’s ethos is to put a fashionable twist on any men’s garment but without over designing to retain a cool masculine look. The brand offers an exclusive look for an inclusive country, the United Kingdom of Luke.

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Google Ads
Objectives

The main aim here is to drive the revenue as much as possible whilst keeping within a certain target.

  • See monthly/annual revenue growth
  • Manage to the agreed ROAS target
  • Increase market share
  • Increase conversions to a broader range of products and not just top sellers

Google Ads
Strategy

  • Data feed optimisations
  • Granular campaign buildouts
  • Keyword analysis
  • Product level and keyword level bidding
  • Split testing of bidding strategies
  • Custom audience creation
132%

Increase Revenue

132% Increase In Google Ads Revenue Since Starting With Adible

12%

Increase ROAS

12% Increase In Return On Ad Spend Since Starting With Adible

23%

Reduction AVG CPC

23% Reduction In The Average CPC Due to Improved Data Quality In The Product Feed