Increasingly
How Scandiborn increased conversion rate by +42% in Google shopping with ai collection
Background
Scandibørn was founded in 2016, born from a desire to bring Scandinavian inspired design to the UK and US market. The brand enjoyed record breaking sales this year and wanted to build on this success by using AI to improve their customer acquisition strategy.
Scandiborn were already working with Google Shopping agency, Adible, to manage and optimise their campaigns. They wanted to use AI Colletions with Increasingly to enhance their approach. The goal was was to make customers aware of additional products at the start of the journey to increase revenue.
Solution
The Google Shopping feed was improved by serving top selling product collections in Scandiborn’s Google Merchant centre and their Google Shopping campaigns via Adible. Specific brand terms were targeted, in conjunction with a highly granular campaign. This resulted in multiple ad listings and increased coverage within Google Shopping search results.
Using AI product Collections, Scandiborn were able to push their competitors below the fold and significantly improve their click through rate.
Independent , high converting AI-powered landing pages were built. Customers were given a unique experience that didn’t interfere with the rest of the site.
The Adible Strategy
Increased hands-on Campaign Management. Proactively explore and establish converting traffic through Additional Channels. Support with Seasonal and Strategic Offer campaigns and launches. Re-build of Shopping Campaigns for a more granular approach. Strategic Bid Optimisation and Keyword Analysis. Improved Product Level Bidding for less wastage on spend.