Appliance Depot
The Appliance Depot is a kitchen appliance outlet store selling brand new, graded and ex-display appliances.
About
The Appliance Depot was founded in 2008 by a dedicated team who have over 33 years of experience within the industry. They have seen unexpected growth over the years we have been working with them and are now operating from two different sites within Leicestershire. They now operate with a total warehouse capacity of over 35,000 square foot, holding over 5,000 products for sale.
They sell products from some of the most recognised brands like Neff, Bosch, Siemens and Smeg. Specialising in selling graded products bought directly from the manufacturers themselves. These products may not come in the original packaging, may be ex-display, damaged, end of the line or cosmetically imperfect. However, these fully functional products are offered at a margin of the price of a non-graded item.
Google Ads
Objectives
The main aim here is to drive the revenue as much as possible whilst keeping within a certain target.
- See monthly/annual revenue growth
- Manage to the agreed ROAS target
- Increase market share
- Focus budget on brands with biggest margins
Google Ads
Strategy
- Data feed optimisations
- Campaigns for specific brands & product types
- Product level and keyword level bidding
- Split testing of bidding strategies
- Custom audience creation
- Product search ads built off the SKU
Increase Revenue
Ads Revenue Since Starting With Adible
Increase ROAS
55% Increase In Return On Ad Spend Since Starting With Adible
Increase in CTR
34% Increase Click Through Rate Due to Continued Campaign Optimisations